SEO Breadcrumbs To Rank on Search Engines
A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user’s location in a website in relation to Home Page. The idea was based on the Fairy Tale of Hansel and Gretel.
When Hansel and Gretel went into the woods, Hansel dropped pieces of bread onto the ground so they could find their way home if they got lost. These breadcrumbs eventually became the model for the ones we see on websites these days.
Breadcrumbs are a navigational feature for your website, and they can have an awesome impact on SEO and user experience. There’s still a ton of websites that don’t implement breadcrumbs – which is a huge mistake, not just because they impact SEO but also because they are pretty easy to implement.
When you should or shouldn't use website breadcrumbs.
Use breadcrumb navigation for large websites and websites that have hierarchically arranged pages. An excellent scenario is e-commerce websites, in which a large variety of products is grouped into logical categories.
You shouldn’t use breadcrumbs for single-level websites that have no logical hierarchy or grouping. A great way to determine if a website would benefit from breadcrumb navigation is to construct a site map or a diagram representing the website’s navigation architecture, and then analyze whether breadcrumbs would improve the user’s ability to navigate within and between categories.
Search Engines Consider Website Breadcrumbs as Internal Linking.
Your visitors like breadcrumbs, but Google does too. They give Google another way of figuring out how your website is structured, but, as covered earlier, Google may also use them in the actual search results, which makes your result much more enticing to users. To increase the chances of your breadcrumbs appearing in Google, you need to add structured data.
SEO Breadcrumbs To Rank on Search Engines Can have tremendous affect on your site over the long term.
Google crawls websites by following links, internal and external, using a bot called Googlebot. This bot arrives at the homepage of a website, starts to render the page and follows the first link. By following links Google can work out the relationship between the various pages, posts and other content. This way Google finds out which pages on your site cover similar subject matter.
Google Uses Breadcrumbs on Their Search Results - So You Should Also do it.
What are the Benefits of SEO Breadcrumbs To Rank on Search Engines?
Breadcrumbs make it easier for users to navigate a website – and they encourage users to browse other sections of the site.
Say, for example, you want to learn more about Stealth Digital. Using our website breadcrumbs, you can easily navigate back to About Us, Contact Us, or even the Home Page.
Keep People Online on Your Website
The longer someone stays on your website the higher the chance they will buy your products or services and they not spending time with your competitor. Bounce rate might not be a direct ranking factor, but it still can help SEO directionally. Plus, a high bounce rate can indicate problems with UX – problems that breadcrumbs can help solve.
Google Uses Breadcrumbs for a Reason.
Breadcrumbs are great for UX, but they also make Google happy. If you’re doing both, then you’re living the SEO dream. According to Google, they use breadcrumbs to categorize and contextualize content. Back in 2018, Google added breadcrumbs to the results pages, making them even more important than ever.
SEO Breadcrumbs To Rank on Search Engines Has the ability to rank your website high on Search Engine similar to Stealth Digital 🙂